Kenya and China are poised to enhance their bilateral relations through the dynamic fashion and lifestyle industry. Recognizing the industry’s role in fostering cultural exchange, economic growth, and innovative collaborations, both nations are leveraging their unique strengths for mutual benefit.
The partnership was highlighted at the Afripeak Expo held at Sarit Centre from July 10 to 13, 2024. Organized to connect local entrepreneurs to global standards, the four-day event showcased a diverse range of products, including household items, gifts, textiles and apparel, printing and packaging, consumer electronics and lighting, children’s toys, and personal care products.
Afripeak Expo Managing Director Gao Wei emphasized the event’s significance, noting that it brought together 60 exhibitors—40 local and 20 from China. “We have adopted a new model of pre-exhibition and post-warehouse which combines both local and international exhibitions,” Gao explained.
Gao highlighted China’s role as a global leader in textile production and garment manufacturing, driven by its extensive manufacturing capabilities and technological advancements. In contrast, Kenya’s rich cultural heritage and burgeoning creative industry offer unique fashion expressions gaining international recognition. “The synergy between China’s manufacturing prowess and Kenya’s creative ingenuity can lead to the production of high-quality, culturally rich fashion items that appeal to global consumers,” he said.
The collaboration between Chinese and Kenyan fashion designers is expected to foster innovative fusions that celebrate and preserve cultural identities while pushing contemporary fashion boundaries. This partnership also opens doors to new markets and innovative designs, enabling Chinese manufacturers to diversify their product lines and reach a broader audience, while Kenya can scale up its fashion industry, creating more job opportunities and stimulating local economies.
A 2023 report by Williams and Marshall Strategy estimates that the Kenyan fashion industry is predicted to reach $153.7 million by 2024, accounting for 19.2% of the total e-commerce. The report projects a compound annual growth rate of 10.1% over the next four years, resulting in a market volume of $225.9 million by 2028.
Gao also pointed out the potential for both countries to lead in sustainable fashion practices. China has made significant strides in adopting eco-friendly materials and technologies that reduce waste and energy consumption. Meanwhile, Kenya’s rich natural resources and traditional practices offer unique sustainable fashion solutions, such as the use of locally sourced materials and artisanal production methods.
Kenya Investment Authority Managing Director Caleb Tanui highlighted Kenya’s strategic importance as a participant in the Belt and Road Initiative. He noted the significant growth in Chinese companies establishing operations in Kenya, with over 400 Chinese firms now operating in the country. “The robust Kenya-China cooperation has seen unprecedented growth, effectively building a bridge of connectivity between China and Africa,” Tanui said.
This burgeoning partnership not only strengthens economic ties but also enriches the cultural and creative landscapes of both nations, demonstrating the transformative power of the fashion and lifestyle industry.